Here is a blog post by Museum 2.0 that is very on point with what many of us in the museum field are asking. Check it out.
Museum 2.0: Deliberately Unsustainable Business Models: "don't think it's a false choice. The argument is: focus on being awesome first. I believe that the structures to support sustainability will always emerge, and should be cultivated, but that they should remain in service to the superlative program/project at hand rather than becoming the primary focus of energy."
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